“Framestore is known for hyper-realistic, lifelike CG, but this was intentionally designed to be the opposite - stylized, lighthearted and, ultimately, fun,” adds Yang.
“It meant that any derivatives and out-of-home deliverables, including the Piccadilly Lights full-screen experience, were all keyed back to the overall narrative that the beer is in the metaverse.” “The premise is that Heineken Silver lives in the metaverse, so viewers need to believe they’re watching a video game from the first few frames - no matter what platform they’re watching it on - before it inevitably transfers into a Heineken spot,” explains director Wood. Alongside those edits, Framestore created custom-built digital out-of-home (DOOH) versions to be released across social and additional content to be released across various European DOOH platforms. The edits showcased the virtual beer, which was released across all of Heineken’s social platforms. The concept was to approach the metaverse in a tongue-in-cheek way with the ironic release of a virtual beer served in their a simulated brewery within “Decentraland.”įramestore employed a seamless pipeline, using mocap and real-time production to help direct and create two individual edits. VK8X – The variant which supports the most convincing and responsive VR experiences and applications that use active markersįramestore worked with directors William Bartlett, Simon Wood and real-time supervisor Taekyu Yang to create numerous assets for the pre-launch of Heineken Silver beer for agency Publicis.VK8 – Offers both 500fps and the best cost-per-megapixel at 8 megapixels, which can capture the fastest moving athletes and objects.VK16 – Offers a high frame rate per megapixel - at 16 megapixels - with a native 300fps.It’s suited for virtual production and in-camera VFX VK26 – This model is capable of covering the largest volumes and offers detail of 26 megapixels and native 150fps.Valkyrie is designed to allow filmmakers and game designers to create more realistic and immersive experiences. There is also a new, bespoke new varifocal lens. With a 26-megapixel model and a high-speed capture mode of up to 2,000 frames per second, the Valkyrie range enables high fidelity in human motion and object tracking. Valkyrie-enabled systems power motion capture projects with robust data, without the need for further processing or “clean up.” It comes with enhanced self-healing and calibration capabilities. According to Vicon, Valkyrie cameras are designed to capture motion more realistically than before.ĭesigned to work in harmony with all of Vicon’s software solutions for visual effects and location-based virtual reality, Valkyrie offers a full ecosystem for motion capture users. Vicon has launched Valkyrie, its new flagship camera range with four camera models offering high-performance motion capture.
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